Labelling Matters is the campaign for clear and honest, method of production labelling of meat and dairy products across the European Union.
- 'Shoppers misled by meat labels with images of idyllic farm life' (The Times 06/02/2016) - http://www.thetimes.co.uk/tto/environment/article4684386.ece
- Find out more about higher welfare labels in the UK - https://www.ciwf.org.uk/your-food/know-your-labels/
European consumers are confused by meat and dairy labels
New research into EU product labels provides compelling evidence that, based on the label alone, most consumers are likely to misinterpret the farming method used for meat and dairy products.
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Evidence shows EU consumers want to know how their food is produced