Labelling Matters presents to European Commission

In November, at the invitation of DG Sanco, Labelling Matters presented landmark consumer research which shows that most consumers want method of production labelling extended to all meat and dairy products sold in the EU. Labelling Matters partners were joined by Reineke Hamleers, Director of Eurogroup for Animals.  She explained that consumers from across Europe support clear, honest, labelling of food.  The presentation showed that method of production labelling, underpinned with outcome-based assessments, is the best way to accurately inform consumers, empowering them to drive improvements from the market place - a key ambition of Commission's Animal Welfare Strategy.

In November, at the invitation of DG Sanco, Labelling Matters presented landmark consumer research which shows that most consumers want method of production labelling extended to all meat and dairy products sold in the EU. Labelling Matters partners were joined by Reineke Hamleers, Director of Eurogroup for Animals.  She explained that consumers from across Europe support clear, honest, labelling of food.  The presentation showed that method of production labelling, underpinned with outcome-based assessments, is the best way to accurately inform consumers, empowering them to drive improvements from the market place - a key ambition of Commission's Animal Welfare Strategy.