Svoboda zvířat (Animal Freedom, Czech Republic) supports Labelling Matters campaign. We believe this project is a good way towards what can be called deliverance of animals. No matter we want or not, society where we live is a society of consumption which is also its key drive. And it is consumer public who have the power in their hands to influence quality of farm animals lives. Consumers are those who must require high farm animal welfare standards otherwise factory farming will never change. We believe the clear information about the origin of the products they buy can help them. Also such labelling would have educational effect which is very important whilst most of the people have no idea how animals are reared and slaughtered. This can then help many of them to decide for vegan lifestyle.
External link to their website: http://www.svobodazvirat.cz