People are very interested to know how their food is produced, particularly meat, dairy and eggs. At the moment, method of production labelling is often difficult to understand, provided in an obscure code that only experts can read, or (worst of all) completely absent. This means that shoppers have little opportunity to show their support for animal production that supports happy and healthy birds and animals. Clear labelling is therefore a priority to help people make a well-informed choice.
Sustain: the alliance for better food and farming, which runs projects to improve the health and sustainability of food provided by retailers and caterers, including food served in schools and hospitals