PROVIEH supports the mandatory 'method of production' labelling because we believe that consumers have the right to know what they are buying. While food labelling rules in many parts of Europe are still lax enough to allow for misleading images and information on packages, the method of production labelling would make consumers aware of their choices. The mandatory European egg labelling scheme has shown how consumers move away from non-animal welfare friendly products when given clear and simple information. PROVIEH is aware that not only 'input factors' like the production method play a vital role for farm animal welfare. Good management and stockmanship are also extremely important in order to achieve good animal welfare. PROVIEH therefore supports the intention to further back up the labelling terms with a strong system for assuring welfare outcomes measured through animal based indicators.
External link to their website - http://www.provieh.de/