MISLEADING LABELS HINDER YOUR RIGHT, AS A CUSTOMER, TO MAKE AN INFORMED CHOICE ON YOUR MEAT AND DAIRY PURCHASES.

Current labelling of meat and dairy products can be confusing, ambiguous and even misleading. You can change this by calling for more useful, transparent and honest labelling.

Right now there is no legal requirement for labelling to show how animals farmed for meat and dairy were reared. This does not give shoppers the information they need to make purchasing decisions; it is also unfair to farmers looking for a level playing field.

We need a clear labelling law, like that which currently exists for eggs, extended to all meat and dairy products. This would allow animal welfare to be part of every shopping choice.

Support the call for honest labelling.

This November we will be hosting our inaugural Labelling Matters Roundtable, gathering together consumer experts, business and industry representatives, farmers and Government officials to consider ways of making progress towards ensuring method of production labelling is on pack for all consumers to be able to make an informed decision.

In January 2018 – we will need your help!  We will be launching a petition, asking you to add your voice calling on the Government to take action. You can help secure more honest labelling by adding your voice, and sharing the message.

What to look for.

Until we have transparent labelling on all meat and dairy products, the following labels can give you clear information on the farming systems used. Look out for Soil Association Organic, Free Range and RSPCA Assured on a range of products; plus Outdoor Reared on pork, and Pasture Promise on dairy.