LABELLING PRODUCTION METHODS ALLOWS CONSUMERS TO MAKE INFORMED DECISIONS ABOUT PURCHASING MEAT
Hundreds of millions of animals are being farmed for food each year in the UK, and eight out of ten UK shoppers have said that good animal welfare is an important consideration for them when shopping – but we believe food labelling is too confusing to allow consumers to make informed choices about which farming systems they want to support – or avoid supporting – when purchasing animal products.
Currently there is no legal requirement to label products with information on how animals farmed for food were reared, with the exception of whole eggs.
What to look for in the meantime…
Until we have transparent labelling on all meat and dairy products, the following labels can give you clear information on the farming systems used. Look out for Soil Association Organic, Free Range and RSPCA Assured on a range of products; plus Outdoor Reared on pork, and Pasture Promise on dairy.