About Us

Labelling Matters is a coalition of campaigning organisations collaborating to ensure that meat and dairy products are clearly labelled by farming system, otherwise known as ‘method of production.’ We want consumers to be able to make an informed choice of which farming system their meat and dairy comes from.

This labelling system already exists for all eggs throughout Europe. Since the labels were introduced, there has been a significant increase in sales of higher welfare eggs. Showing that clear labels impact shopping choices.

We believe that clear and honest labelling will benefit consumers, farmers and animals. It provides a simple way for the Government to ensure British farmers are competing on a level playing field with potentially lower welfare imports, now and in the future.



Labelling Matters is a partnership project of Compassion in World Farming, Eurogroup for Animals, RSPCA, and Soil Association.

Compassion in World Farming

Compassion in World Farming was founded over 40 years ago in 1967 by a British farmer who became horrified by the development of modern, intensive factory farming.

Today we campaign peacefully to end all cruel factory farming practices. We believe that the biggest cause of cruelty on the planet deserves a focused, specialised approach – so we only work on farm animal welfare.

Visit the labelling pages on the CIWF website

Eurogroup For Animals

Eurogroup for Animals is the leading voice for animal welfare at European Union level providing a voice for the billions of animals kept in laboratories, farms and homes or living in the wild. They are recognised by the European Parliament and Commission as the leading animal welfare organisation at EU level and represent animal welfare interests on many EU advisory committees and consultation bodies.

Eurogroup for Animals


The Royal Society for the Prevention of Cruelty to Animals is the UK’s largest animal welfare charity. We are best known for our work rescuing, rehabilitating and re-homing hundreds of thousands of animals each year in England and Wales. However, we also have a dedicated team of farm animal welfare scientists working to develop RSPCA welfare standards for each of the major farm animal species. Their aim is to improve the lives of as many farm animals as possible by raising awareness of welfare issues and offering evidence-based solutions.

Visit the labelling pages on the RSPCA website

Soil Association

The Soil Association was formed in 1946 to transform the world into a place where we can all farm, eat and live healthily in balance We work with farmers, growers and researchers to find pioneering and practical solutions to today’s farming challenges. We’re also making good food the easy choice for everyone, from children in schools, to older people in care homes. And we’re inspiring millions of people to take their own step towards a healthier, happier future.

Soil Association