Supporting Research

European consumers are confused by meat and dairy labels.

Research into EU product labels provides compelling evidence that, based on the label alone, most consumers are likely to misinterpret the farming method used for meat and dairy products.

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Evidence shows EU consumers want to know how their food is produced.

Independent research, published in 2013, shows that eight out of ten consumers in the European Union want to know which farm system has been used to produce their meat and dairy products.

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